In November 2012, a further nine brands were added to the company’s portfolio with the opening of Harvey Nichols Kuwait, Victoria’s Secret, Jack Wills, COS, Sarar, Teavana, Garrett Popcorn Shops, West Elm and Williams Sonoma, all located within The Avenues mall in Kuwait, one of the world’s largest malls.
On January 25, 2011, the company expanded into the Middle East in a partnership with Kuwaiti retail franchising company M.H. Alshaya Co..