The St. Petersburg Bowl was initially to be played without a sponsor after being sponsored by MagicJack in 2008, but just a few weeks before the Bowl, Beef O'Brady's agreed to be the sponsor, so the game became the "St. Petersburg Bowl presented by Beef O'Brady's".
The company's website attributes the invention of magicJack and the founding of YMAX to Dan Borislow, who has numerous patent claims pending on voice-over-IP (VoIP)-related technology.
•
The firm's first product, introduced in 2007, is a USB device that has both the software necessary to place Internet-based telephone calls via a customer-supplied high-speed Internet connection and the electronics (technically known as a SLIC, or Subscriber Line Interface Circuit) which allow conventional landline telephones to be plugged directly into the device.
During the playoffs, magicJack won the opening round against Boston Breakers, before being eliminated by Philadelphia Independence in the Super Semifinals.