Former cable sports show host Leah D'Emilio won Mahalo Vlog Idol and co-hosted the show with Mahalo.com employee Lon Harris until leaving the show in March 2009.
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Veronica Belmont was hired by Mahalo.com to produce a daily video show for the site.
According to the Pukui and Elbert Hawaiian Dictionary, it is derived from the Proto-Polynesian masalo.