The show was produced by 3Ball Productions and Milestone Entertainment for an initially anticipated four-year run, and featured Mark L. Walberg as host, with co-presenter Liz Hernandez.
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The game appears similar to The Price Is Rights pricing game Lucky Seven, but with the fundamental difference that Lucky Penny is purely a game of chance.
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Make Me a Millionaire, the California Lottery's second TV game show, debuted on January 17, 2009 for an initial four-year run with host Mark L. Walberg and co-presenter Liz Hernandez.