In this program, Googoosh and her team of experts, Hooman Khalatbari and Babak Saeedi, help unknown Persian performers maximize their talent in vocal music and singing, like the American program, American Idol.
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Manoto1 is partly funded by corporate sponsorships and has been sponsored in the past by companies that sell consumer products inside Iran, including Samsung and LG, according to Marjan TV's website and Clarus Design's Meddin.
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It has outstripped its closest rivals, BBC Persian, Farsi 1, GEM TV and Voice of America (VOA), according to the number of "likes" each channel receives on its Facebook page.
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As of April 2013, Manoto has had nearly 1.25 million likes on Facebook, twice as many as the BBC’s Persian.