An aggressive advertising campaign by BBDO Canada featuring famous hockey players such as Mark Messier and Eric Lindros launched the "new" brand in 1997, and within eighteen months Lay's was selling twice as much product as it had been with the Hostess name.
In 2008, six-time Stanley Cup winner Mark Messier joined the Fund's Board of Directors and will serve as a spokesperson.
Mark Twain | Mark | Mark Wahlberg | Mark Knopfler | Mark Zuckerberg | Mark Rothko | Mark Antony | Mark the Evangelist | Gospel of Mark | Mark Ronson | Mark Spitz | Mark Foley | Mark Murphy (singer) | Mark Murphy | Mark McGwire | Mark Hamill | Deutsche Mark | Mark Taper Forum | Mark Millar | Mark Lewisohn | Mark Kermode | Mark Lanegan | Mark Waugh | Mark Rydell | Mark Goodson | Mark Owen | Mark Mothersbaugh | Mark Medoff | Mark Heard | Mark Dayton |
Mark Messier had his automobile troubles too, getting a fine after hitting three parked cars with his Porsche.
Sponsored by Cold-fX, the Mark Messier Leadership Award worked quite differently in its first season compared to most other trophies in the NHL.