Buoyed by "religious tourism" and by the rise of a conservative Hindu population compelled by sites that speak to the existence of an all-India Hindu culture, the Chota Char Dham has become an important destination for pilgrims from throughout South Asia and the diaspora, particularly Bengalis, Marwaris, Oriyas, Marathis, Gujaratis, Delhites and people from Uttar Pradesh, and Uttarakhand.
A regional hub since British times, other prominent communities are the Anglo Indian, Bengali, Punjabi, Gujarati and Marwari communities and people from Uttar Pradesh and Bihar.