First proposed by Vanity Fair columnist Maureen Orth in her book, The Importance of Being Famous (2003), it is fueled both by the celebrities' seemingly continual search for fame and attention and the business corporations' search for catchy headlines and viable name brands that could be sustained by such celebrities.
Orth profiled France's First Lady Carla Bruni and detailed the inside story of "Inside Colombia's Hostage War" in the November 2008 Vanity Fair.
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Among the heads of state she has interviewed are Russian President Vladimir Putin, British Prime Minister Margaret Thatcher, Argentinian President Carlos Menem, and Irish President Mary Robinson.
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