The business began benefiting from the appeal of the Isle of Wight among those living on the mainland and clients included press baron Lord Beaverbrook.
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After the fall of the government of Neville Chamberlain, the new Prime Minister Winston Churchill appointed press tycoon Lord Beaverbrook as the Minister of Aircraft Production.
Provincial Premier Louis Robichaud and Don Messer's troupe were on hand for the opening ceremonies which originated from the Lord Beaverbrook Hotel.
During World War II, after the United States Lend-lease program was launched in March 1941, fellow Canadian businessman Max Aitken, the then volunteer British Minister of Aircraft Production, asked McConnell to help finance the training of pilots such as Jackie Cochran in the United States to ferry American-built aircraft across the Atlantic.
After working as a nurse during the war and working as editor of the magazine Femina, she wrote a column in the Beaverbrook newspapers before turning to the stage, playing the Madonna in the revival of The Miracle (directed by Max Reinhardt).
This prompted Lord Beaverbrook, as Chancellor, and UNB President Colin B. Mackay, to permanently move the Saint John Law School to the UNB Fredericton campus, despite the Dean's objections.