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Although the battle actually took place close to Allenstein (Olsztyn), General Erich Ludendorff's aide, Colonel Max Hoffmann, suggested naming it after Tannenberg, in the interest of German nationalist ideology, to counter the defeat of the Teutonic Knights at the Battle of Grunwald (Tannenberg) in 1410 by Poles and Lithuanians.
When the building was commissioned its owner, Max Hoffmann, the son of a Vienna Rolls-Royce dealer, had intended to use it for his Jaguar dealership, but by the time it was completed he had moved on to Mercedes Benz and a large model of a leaping Jaguar had to be sent back to Coventry, the English manufacturer's home base.