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In February 2001, CTN sold KWYB, along with KWYB-LP in Bozeman, KTMF in Missoula, KTMF-LP in Kalispell and KTGF in Great Falls, to Max Media of Montana.
In 1997, Max Media Properties (a company partially related to the present-day Max Media) bought the station, changed its calls to the current WMMP, and switched its affiliation to UPN.
On July 1, 2009, Max Media established a new Fox affiliate on the digital subchannel of its ABC affiliates, KWYB in Butte and KWYB-LD in Bozeman.
On July 1, 2009, Max Media established a new Fox affiliate on the digital subchannel of its ABC affiliates, KTMF in Missoula and KTMF-LD in Kalispell.
In 2003, Max Media signed an agreement to purchase KFBB, as well as KULR-TV in Billings, from Dix Communications.
On September 30, 2013, the Cowles Publishing Company acquired Max Media's Montana television station cluster (KWYB, fellow ABC affiliates KFBB-TV/Great Falls, KHBB-LD/Helena and KTMF/Missoula and NBC affiliate KULR-TV/Helena) for $18 million.
The MAX Media Player (Sometimes referred to as MAX Media Dock) for Nintendo DS is a Slot-2 Nintendo DS storage device that was released on April 13, 2005 by Datel Design & Development Ltd.