In late 2006, Earnhardt hired entertainment executive Max Siegel as President of Global Operations to help DEI expand into the entertainment industry.
The imprint Tommy Boy Gospel was launched in 1998 under the direction of Max Siegel along with Marvie Wright and the Tommy Boy Black Label (specializing in underground hip hop music) and the Tommy Boy Silver Label (specializing in dance music).
Max Roach | Max Martin | Mad Max | Max Ernst | Max Bygraves | Max Weber | Max Bruch | Max McLean | Max | Max Factor | Max Beckmann | Max Baucus | Max von Sydow | Max Reger | Max Beerbohm | Bugsy Siegel | Max Ophüls | Max Müller | Max Headroom | Max Bill | Peter Max | Max Reinhardt | Max Planck Society | Max Azria | Max Payne | Max Mosley | Max Mirnyi | Max Mallowan | Max Liebermann | Max Eastman |
He had close connections with the Jewish Mafia of Meyer Lansky and Bugsy Siegel (whose parents Max Siegel and Jennie Goldstein Siegel came from Letychiv).