This model is called the Bingham-Maxwell model (by analogy with the Maxwell model and the Bingham model) or the Bingham-Norton model.
Robert Maxwell | Composite material | Maxwell Air Force Base | Peter Maxwell Davies | James Clerk Maxwell | Maxwell Anderson | Maxwell | Maxwell House | Maxwell's | Maxwell School of Citizenship and Public Affairs | Maxwell Perkins | Maxwell Fry | William Maxwell | Prime Material Plane | John Maxwell Edmonds | James Clerk Maxwell Telescope | Vernon Maxwell | Piers Maxwell Dudley-Bateman | Phase-change material | Nicholas Maxwell | Maxwell automobile | Tiny Maxwell | Roberta Maxwell | Original Pirate Material | Maxwell (musician) | Marilyn Maxwell | Lambent Material | Granular material | Gavin Maxwell | Charlie Maxwell |