People also visit the town to buy brightly colored hand-woven fabrics made by the native Mazatec women, and to consume the endemic entheogenic fungi, especially the Psilocybe mushrooms.
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The town is called "Tejao" (also Eagle's Nest) in the Mazatec language.
It has a long continuing tradition of use as an entheogen by indigenous Mazatec shamans, who use it to facilitate visionary states of consciousness during spiritual healing sessions.
S. divinorum grows in a very limited area of Mexico, where it has been cultivated for centuries by the Mazatec Indians for its psychotropic properties.