The McFarlan was a luxury automobile owned by celebrities of the day such as Wallace Reid, William Desmond Taylor, Fatty Arbuckle, Paul Whiteman, Jack Dempsey and Virginia governor E. Lee Trinkle.
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Positioned higher were, among others, the Mercer, the McFarlan or the Packard with prices starting at about $3,000; or the Kissel with three full lines of 4- and 6-cylinder cars that were only slightly less expensive.