The first music video from the album, "Chris Benoit", was filmed in June 2012 in the abandoned McLouth Steel mill in Trenton, Michigan.
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The big American steelmakers caught up late with the new technology; the first oxygen converters in the United States were launched at the end of 1954 by McLouth Steel in Trenton, Michigan, which accounted for less than 1 per cent of the national steel market.