For instance, passing through the back seat of a car stopping on a red light (inspired by the television advertisement for the sweet Mentos), earns you a piece of wrapping from the sweet.
Mentos |
Some career highlights include spots for Hershey's, Lee Jeans, Mentos, Victoria's Secret, Ford Motors and music videos for top artists Justin Timberlake, Beyoncé, Usher, Gwen Stefani, Jamiroquai, Lady Gaga and T.I., to name a few.
MythBusters concluded that the potassium benzoate, aspartame, and CO2 gas contained in the Diet Coke, in combination with the gelatin and gum arabic ingredients of the Mentos, all contribute to the formation of the foam.
The company eventually produced two 3D spots, one of which was a joint effort with Coca-Cola Zero, Mentos, and Eepybird of YouTube fame.