The venue is also used a concert arena, having hosted Ozzy Osbourne, Bob Dylan and Beyoncé Knowles.
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On October 1, 2010, Danish bank, Jyske Bank purchased naming rights to the arena, changing its name from "MCH MultiArena" to "Jyske Bank Boxen"
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Lady Gaga will be the inaugural act for the venue for her 2010 Monster Ball Tour.