The newspaper commemorated its 15th anniversary in April 2009 with a photographic tribute to prominent Santa Cruzans, including wet suit inventor Jack O'Neill, musicians Greg Camp and Dale Ockerman, former California secretary of state Bruce McPherson and others.
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Locally based in Santa Cruz, the alternative weekly is owned by Metro Newspapers, a company started by UC Santa Cruz graduate and former Santa Cruz publisher Dan Pulcrano.
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During its nine-year run, Sidewalk Bubblegum has been published in hundreds of magazines, books, and zines including Z Magazine, Playboy Magazine, Funny Times, Comic Relief, Creative Loafing, Factsheet 5, Metro Santa Cruz, Santa Cruz Sentinel and the Hufvudstadsbladet, Finland’s largest Swedish-language daily newspaper.