Advocates of microfranchising include Jason Fairbourne, Steve Gibson, and other faculty and students at the Brigham Young University's Marriott School of Management, who have also been involved in microcredit, microfinance, and other microenterprise development activities.
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Examples of microfranchises include BRAC's community promoters (in health, agriculture, legal services and other areas), Nuru Energy Entrepreneurs (East Africa and India), Village Phone Program by Grameenphone, CFW -The Healthstore Foundation (Kenya), VisionSpring (reading glasses, formerly Scojo Foundation), Drishtee ICT Kiosks (India), Reach India, Living Goods (Uganda), Healthkeepers (Ghana), and Fan Milk Limited (Ghana).