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His commercial work in television and radio singing includes spots for Coca-Cola, Chrysler/Plymouth, General Electric, Miller Beer, the United States Army, the United States Navy and numerous others.
Ruiz's initial success as a singer translated into small screen success as well, as he was hired by Pepsi, Miller beer and his studio company, Sony, to film commercials announcing their brand.
"Miller Time" was a play on his name that happened to invoke a popular 1970's advertising campaign slogan by the makers of Miller Beer, the Miller Brewing Company to indicate to the consumer that after a hard task at work or play that it was "Miller Time", a "..time to relax.."