"Miller Time" was a play on his name that happened to invoke a popular 1970's advertising campaign slogan by the makers of Miller Beer, the Miller Brewing Company to indicate to the consumer that after a hard task at work or play that it was "Miller Time", a "..time to relax.."
Other efforts by neighboring groups such as West Side Development, Habitat for Humanity International, the Marquette Interchange improvements, Healthy Neighborhoods Initiative, and the efforts by nearby Miller Brewing Company and Harley-Davidson have positive economic effects on Martin Drive and other west side neighborhoods.
On September 19, 1966, the conglomerate W. R. Grace and Company agreed to buy 53% of Miller from Mrs. Lorraine John Mulberger (Frederick Miller's granddaughter, who objected to alcohol) and her family.
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High Life has enjoyed a resurgence recently, using its humorous "Take Back the High Life" campaign—which features a common sense-wielding deliveryman (portrayed by Windell Middlebrooks) removing beer from "non-High Life locations" (such as restaurants serving $11.50 hamburgers) to position the brand as "a good honest beer at a tasty price".
Major sponsors, such as MGD, Mt. Dew, and Pepsi jumped aboard and uses the magazines grass-roots style to introduce their products to young Hispanics.
The Miller Brewing Company operates a brewery in the northeast, on the line with Madison Township.
Mackenzie was terminated by Miller Brewing Co. on the basis that, amongst other reasons, discussing the episode with his secretary constituted sexual harassment.
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On August 14, 2006, Miller Brewing announced it had completed the purchase of Sparks and Steel Reserve brands from McKenzie River Corp. for $215 million.
The investment group distributes Miller, Coors, Heineken and other beer brands and has annual sales exceeding $220 million.