The joint venture has the responsibility of selling brands such as Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian, Crispin Hard Cider Company, and Blue Moon in the United States, with the purpose of combining all of their US brewing operations to better compete against Anheuser-Busch InBev.
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Tom Long, CEO of Miller, is appointed president and chief commercial officer.
Elkton is bordered by Page County to the north, the Blue Ridge Mountains to the east, the Massanutten Mountain range to the west, and the Merck manufacturing plant and MillerCoors brewery and distribution center to the south.