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Miss Selfridge

In April 2010, Miss Selfridge launched the Gossip Girl Collection in which they had worked with Eric Damon, the stylist of the show Gossip Girl, to create a line of 8 dresses based on the four main female characters.

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Miss Selfridge was one of the first retailers to use Kate Moss in their campaigns and has used other successful models and actresses such as Naomi Campbell, Yasmin le Bon, Tess Daly, Saffron Burrows and Nicollette Sheridan before they found major success.

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