In Europe the first cross-carrier SMS shortcode campaign was run by Txtbomb in 2001 for an Island Records release, In North America it was the Labatt Brewing Company in 2002.
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More recently Tata Motors conducted one of the biggest Bluetooth marketing campaigns in India for its brand the Sumo Grande and more of such activities have happened for brands like Walt Disney promoting their movie 'High School Musical'
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He later co-founded the mobile marketing firm 12snap in Munich, London and Milan, which worked with Coca-Cola, McDonald's, Nokia, L'Oreal and others and won the first Lion Awards for mobile creative concepts in Cannes.
Having actively served the mobile industry globally since 2000, appearing, keynoting and participating in events including Ad:Tech, Mobile Marketing Association Forums, OMMA, iMedia, Informa, CTIA, Consumer Electronics Show, Mobile Entertainment Forum, Geoffrey has made great contributions.
Recently the company has invested in online properties, acquiring search company Blingo Inc. in 2006, online gaming company Funtank in 2010 and mobile marketing company Liquid Wireless in 2012.