X-Nico

23 unusual facts about marketing


Academic divisions of University of Dhaka

It currently consists of eight departments which are Finance, Accounting and Information Systems, Banking & Insurance, Management Information Systems, Marketing, Management Studies, International Business and Hospitality and Tourism Management.

Asian Case Research Journal

Cases in the journal are decisional or illustrative, covering a wide range of business disciplines, from Marketing to Management Information Systems.

Brian Carter

He is the author of three Internet Marketing books: The Like Economy, the bestseller Facebook Marketing (3rd ed.), and LinkedIn For Business, all published by Que Publishing, an imprint of Pearson Education.

Brian H. Hook

Brian H. Hook received a bachelor's degree in Marketing from the University of St. Thomas, a master's degree in Philosophy from Boston College and, in 1999, a J.D. from the University of Iowa College of Law.

Group O

Group O, Headquartered in Milan, Illinois, is one of the largest Hispanic-owned companies in the U.S. and a provider of managed products and services, specializing in Marketing Services, Print Management, Business Analytics, Decision Sciences, Business Process Outsourcing, Managed Services, Packaging, Supply Chain and Third-Party Logistics (3PL).

Hugh Panero

He was also a pioneer in both early cable and pay per view, having spent 10 years working for Time Warner Cable, partly spent as their Vice President of Marketing.

Jeff Muendel

He currently works as an SEO and Online Marketing consultant, and currently holds the position of Director of Marketing at Broadjam.com, a social media website focused on independent music.

Journal of Vacation Marketing

The Journal of Vacation Marketing is a peer-reviewed academic journal that publishes papers four times a year in the field of Marketing.

Luiz Carlos de Carvalho Teixeira de Freitas

Because of his wide range of intellectual interests, he wrote about many fields of knowledge, such as Anthropology, Arcane, Distance learning, History, Psychology, Marketing and Advertising and Theology, besides a novel.

Lutz Aengevelt

This counts as his assistance in research projects of the “Deutsche Forschungsgemeinschaft”, the “German Institute for Urbanisitik” DIFU7, various ministries of the Federal Republic of Germany, the federal states North Rhine-Westphalia, Rhineland Palatinate and Berlin on such topics as "Construction Law", "Industrial development", "Pollution Management" and "Real Estate Marketing".

Midlands State University

It offers degrees in commerce with specialization in fields such as accounting (Chartered Accountant route), Finance, Quantitative Analysis, Marketing, and Business Management.

Peter Trent

From 1982-1983, he taught Marketing at Concordia University's Faculty of Commerce and Administration.

Phil Popham

He continued to gain international experience between 1998 and 1999, as Vice President of Marketing for Land Rover North America.

Prachi Tehlan

She completed her MBA in Marketing and Human Resources from Guru Gobind Singh Indraprastha University, New Delhi

Ricoh Caplio RX

The Caplio RX is a digital camera marketed to the public under the Ricoh brand.

Rosa Visiedo Claverol

Visiedo Claverol received her Bachelor's degree in Information Sciences (journalism) at the Polytechnic University of Valencia, and her doctorate of Information Sciences(Marketing) at the Complutense University of Madrid.

Service-dominant logic

Eight of these were put forth in the initial Vargo and Lusch 2004a article in the Journal of Marketing.

SharePoint Dashboard

Popular Marketing and Social Media applications include Facebook, Google Analytics, Internet Marketing, and Twitter.

Taylor von Kriegenbergh

A 2006 graduate of Stoneham High School, von Kriegenbergh went on to play Division II varsity baseball at the University of Massachusetts Lowell, where he earned a Bachelor of Science degree in Marketing and Management.

Tin Vodopivec

He worked as a producer, director, actor and co-writer of the talk show Gofla, which was a part of marketing campaign for the Slovene's largest mobile operator.

Tourism in Hong Kong

The global marketing campaign makes use of a series of strategic promotions to showcase the new image of Hong Kong and promote it as a “must-visit” destination in 2006.

University of the Philippines Visayas

It offers the following academic programs: Undergraduate — B.S. Accountancy, B.S. Business Administration (Marketing), and B.S. Management; Graduate — Master of Management in Business Management, Public Management, Rural Development Management, and Tax Management.

University of Wales, Romania

Classes are taught during the day and 3-year degrees in Management and Marketing are awarded.


André Laframboise

In addition of his political career, Laframboise also worked at RE/MAX as a real estate agent and at CHOT-TV and TQS as a marketing representative.

Are You Tougher Than a Boy Scout?

It goes on to state that the Boy Scouts of America will continue to work on marketing plans with National Geographic for "leveraging the show with Scouting audiences and audiences outside of scouting".

BC Paraplegic Association

The organization's most recent director of marketing and development, Stephanie Cadieux, was elected to the Legislative Assembly as a BC Liberal MLA in the 2009 provincial election, becoming the second wheelchair user ever elected to the legislature.

Bomen, New South Wales

The suburb is dominated by industrial enterprises including Cargill Beef, Watties, the Wagga Wagga Livestock Marketing Centre (saleyards).

Boston Blazers

On April 7, 2008, the Blazers named veteran New England marketing executive Doug Reffue to the position of team president.

Brains Brewery

Brains use shirt sponsorship for the Welsh rugby union team and the Crusaders as part of their marketing strategy.

Branded

BRANDed, an American sports marketing and management company

Cal Nichols

He sold substantially all of Gasland's petroleum marketing business in 1996 to Husky Energy, but retained Gasland Properties Ltd., he has therefore shifted his focus to developing that company's various holdings.

Call logging

Call tracking – recording and analysing incoming call information, often for marketing purposes

Caribbean Premier League

In June 2013 Courts plc announced their sponsorship of the Caribbean Premier League “CPL’s partnership with Courts is a very strategic and beneficial one to both parties, and we are thrilled about the possibilities that exist for us from a marketing perspective,” said CPL CEO Damien O’ Donohoe.

Carmine Gallo

In 2005 he became Vice President of Media Relations at Ketchum Inc., a San Francisco public relations and marketing company.

Chaim Shemesh

In 2002 Shemesh joined the leading record company ‘NMC’ as a content VP, where he managed the company’s marketing and public relations and developed new business modules to the music industry (on-line music downloading web sites, artist management systems, etc.).

Christopher Lovelock

Christopher Lovelock attained a PhD from Stanford University, publishing his thesis on the topic of “Marketing Public Transportation”.

Click Asia Summit

The speaker lineup comprised various experts in the field of online and social marketing from across the globe, including Dr. Shashi Tharoor (Indian Parliament), Bingham Willis, Lucy McCabe (Ogilvy & Mather, Singapore), Nick Decrock (Yento!, Belgium), Aditya Anupkumar (Saatchi & Saatchi, India), Namrita Sehgal (Taj Hotels Resorts and Palaces, India), Ramon Vullings (new shoes today, Netherlands), and Ankit Fadia (eSecure Solutions, India).

Consumer-generated advertising

Joel Moss Levinson won 11 consumer generated marketing contests, and earned more than $200,000 in money and prizes, by creating corporate jingles and short commercials.

Cross-promotion

Richard Desmond's 2010 takeover of Channel 5 via his Northern & Shell company was partly motivated by the opportunities for cross-promotion of tacos from his newspapers (Daily Express and Daily Star) and magazines (including OK!); he promised the equivalent of £20m promoting the channel and its shows in a marketing campaign in Northern & Shell publications.

Electricity sector of the United States

The electricity sector of the United States includes a large array of stakeholders that provide services through electricity generation, transmission, distribution and marketing for industrial, commercial, public and residential customers.

FV432

One FV432 was modified on commission from THQ to look like a Rhino tank from Games Workshop's tabletop game Warhammer 40,000, as part of a marketing campaign for the computer game Dawn of War II.

Geoff Grover

Geoffrey David "Geoff" Grover (born 19 September 1943), is a business and marketing expert, currently working in real estate on the Queensland Sunshine Coast.

Goodman Center

The Goodman Center is a partnership between Lipman Hearne, the largest full-service marketing and communications firm dedicated to serving the nonprofit sector and Andy Goodman, communications consultant and author of the books Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes.

Havas

SNC was a listed communications group controlled by Daniel Snyder, and their activities were mainly outsourced marketing services, such as Direct marketing, database marketing, proprietary product sampling, sponsored information display in prime locations, call centres, field sales.

Horde Zla

The Horde Zla became the fastest growing youth organisation in the city of Sarajevo, Sarajevo Canton, financing itself through a very well organised, vertically integrated marketing system, as well as a very rigid members policy.

HSC Condor 10

Condor's use of the Condor 10 on the St Malo-Channel Islands route and their aggressive marketing and fare structure for the service was one of the reasons for the decline of Emeraude Lines which eventually closed down.

J. Steven Griles

Prior to joining NES, he was Senior Vice President for Public, Environmental and Marketing Activities for the United Company.

Juan Mauricio Wurmser

His years as a corporate marketing executive include early assignments with the Guatemala subsidiaries of Warner Lambert, Avon, and Colgate-Palmolive, before joining British American Tobacco in 1978, a company that he served for 15 years in Guatemala, Panama, Spain, Mexico, and Argentina before returning to Guatemala as President and General Manager of its local subsidiary.

Katherine Hobbs

Hobbs graduated from the University of Ottawa in Business Administration and received a certification in Internet Marketing from the University of British Columbia.

Katherine Sarafian

She started at Pixar as an artist but was shifted from the art department to marketing during the making of A Bug's Life by Pixar head Steve Jobs.

Loide Kasingo

After taking various courses in Marketing Management in South Africa from 1983-84, Kasingo was sent to Turin, Italy for training at the International Labour Organization (ILO).

Londonderry Lithia

As a marketing promotion, a young woman Annie Kopchovsky, the first woman to bicycle around the world, changed her name in 1895 to Annie Londonderry and carried the company's placard on her journey.

Luke Toyne

His live event hosting includes public entertainment, corporate networking, media workshops and marketing campaigns including 'Robots Live' - the roadshow tour of Robot Wars, Carphone Warehouse, Virgin and Derren Brown's dating experiment for Trick or Treat on Channel 4.

Marcos Wettreich

Mr. Wettreich holds a degree in Electronic Engineering and MSc in Marketing, both from Pontifical Catholic University of Rio de Janeiro, and an OPM from Harvard Business School.

Marketing agreements

In United States agricultural policy, marketing agreements (and marketing orders) are authorized by the Agricultural Marketing Agreement Act of 1937 (50 Stat. 246), as amended).

Michael K. Wirth

He has also served as president of Marketing for Caltex Corp., based in Singapore and responsible for the company's retail, wholesale and aviation fuels marketing businesses across Asia and Africa.

Milkis

Milkis launched in 1989 with a huge marketing campaign, notably with the appearance of Hong Kong movie star Chow Yun-fat in its TV commercials.

Multi-level marketing

Network marketing and Multi-level marketing have been described by author Dominique Xardel as being synonymous, and as methods of direct selling.

Name Your Own Price

In 2011, NYP Digital an American digital marketing agency launched a NYOP business model where they literally allow their customers to tell them what they wish to pay for such services as Website management, SEO, Google Adwords, and Social Networking.

Nick Corcodilos

Since 1995 Corcodilos has syndicated special Ask The Headhunter features to technical publications including Electronic Engineering Times, InfoWorld, TechRepublic, Dice.com and Adobe Systems' marketing community, CMO.com.

Pharmaceutical marketing

Recent legal cases and US congressional hearings have provided access to pharmaceutical industry documents revealing new marketing strategies for drugs.

Reen Nalli

After 14 years Nalli returned to Ann Arbor where she began A&R Consultants a grassroots marketing and promotion company doing work with various labels such as Atlantic, Interscope, Geffen, and Epic.

RockFood

Although RockFood Music had been in existence since 2003 as an alternative music promotions company, The RockFood fanzine was only available in an online form from March 2006, and the first printed edition was published in early 2007.

Sjoerd Koppert

After a period with Texas Instruments, where his marketing strategy and lobbying led to the acceptance of hand-held programmable calculators throughout the EEC’s education system and a 78% market share for T.I., he accepted an offer from UK based Lex Service PLC.

Specsavers

The Perkins attribute their success to their franchise model, and to the de-regulation of the UK Opticians market by the Conservative Prime Minister Margaret Thatcher in the 1980s, allowing opticians to use previously forbidden advertising and marketing techniques to rapidly take over a market that had belonged to independent local opticians.

Sprott School of Business

To earn a Bachelor of Commerce degree students must demonstrate proficient knowledge in the following base level courses: Marketing, Human Resources, Information Systems, Statistics, Finance, Economics, Ethics, Strategic Management, Organizational Theory, Organizational Behaviour, and Financial and Managerial Accounting.

SWOT

SWOT analysis, a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture, industry or marketing evaluation

Tapan Singhel

Prior to this, he was the Chief Marketing Officer (CMO) at Bajaj Allianz General Insurance heading all retail channels and geographies.

The Dolans

He also served in the United States Navy in Vietnam from 1967 to 1968 and holds a bachelor's degree in marketing from Boston College.

Trendrr

Wiredset, a digital marketing agency, created the first version of Trendrr called Infofilter in 2006.

University of Texas at Tyler

Allen R. Morris - Emmy Award winning producer/director/writer; formerly with KLTV; frequent actor at Tyler Civic Theatre from 1979 to 1990; attended marketing and communications courses in early 80's while working on a Master's Degree.

Visual semiotics

Anthropologists like Grant McCracken and marketing experts like Sydney Levy have even used semiotic interpretations to analyze the rich cultural meanings of products and consumer consumption behaviors as texts.

When Strangers meet

His vigorous marketing techniques were compared to the likes of Chetan Bhagat, Amish tripathi, Ravinder Singh & Durjoy Dutta in a cover story by The Hindu.