Co-creation is closely associated with mass customization, a production model that combines the opportunity for individual personalization with mass production.
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Core characteristics of post-industrialism, as largely defined by the theorist Daniel Bell in his 1973 book The Coming of Post-Industrial Society, include the emergence of a service economy in place of a manufacturing one; the social and economic pre-eminence of the creative, professional and technical classes; the central place of theoretical knowledge as a font of innovation; the strong influence of technology on daily life; and high levels of urbanization.
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New York designer Gilbert Rohde crafted several lines of modular casework for the Herman Miller Corporation in the 1930s and 40s; like De Koninck, Rohde standardized the units in dimensions, materials and configurations to facilitate mass production and interchangeability.
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