In 1954, Moncler quilted jackets were chosen to equip the Italian expedition to Karakorum, which culminated with the conquest of the earth's second highest summit by Achille Compagnoni and Lino Lacedelli.
Due to her popularity, Prim has become a front row fixture at New York Fashion Week, sitting front row at shows such as VPL, Nicole Miller, Rad Hourani, Cynthia Steffe, Charlotte Ronson, Moncler, Ohne Titel, Custo Barcelona, Betsey Johnson, Bill Blass, The Blonds, and so on.
Later, they added Sebago or Vans deck shoes, Burlington socks, Armani jeans, Americanino or Rifle corduroy pants, all hemmed to ankle height, El Charro belts with Texan or western-style big buckles, By american and Best Company sweatshirts, Schott flyer's leather jackets, Moncler down jackets, and brightly colored Invicta rucksacks.