In addition to Tour winnings of $200,530 that season, Kent won $150,000 in the season-ending Motel 6 Roll to Riches, a special event that does not count toward official PBA earnings.
Motel 6's new room design won the 2010 Travel and Leisure Design Award for Best Large Hotel, and in 2011 Motel 6 opened its 1,100th location in Cleburne, Texas.
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Since 1986, Motel 6 has been advertised through radio commercials featuring the voice of writer and National Public Radio commentator Tom Bodett, with the tagline "We'll leave the light on for you".
Marking the end of the 2007-08 PBA season on ESPN, the fourth annual Motel 6 Roll To Riches was contested on April 13, 2008 in Orlando.
The Secret Handshake finished a two-month tour in the summer of 2010 with Every Avenue, Sing it Loud, and There for Tomorrow on the Motel 6 "Rock Yourself to Sleep" tour.
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William W. Becker (1921–2007), American creator of the Motel 6 concept