Founded in 2008, Music Mogul was the product of a collaboration between professionals from the gaming and music industries: CEO Nicholas Longano, a video game industry veteran; Chief Creative Officer & Music Supervisor Rodney Jerkins, a Grammy – winning music producer; Chief Talent Operations Ray Brown, formerly with Ribeiro & Brown Management, Nu Life Entertainment and Southern Boy Entertainment.
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Guest stars Lawrence meets during the course of the series include Tiffany, Ian Dickson, Margaret Pomeranz, David Stratton, Kerry O'Brien, Tim Rogers and Shabba Doo.
Written specifically for the group and presented to music mogul Simon Cowell, the song was nominated to be the title track on their 'The Promise (Il Divo album)' recording which was released in November 2008.