After a few months of war and rising numbers of deaths, the recruitment songs all but disappeared, and the 1915 "Greatest hits" collection published by Francis and Day contains no recruitment songs at all.
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It was listened to and sung along to in theatres which were getting ever larger (three thousand seaters were not uncommon) and in which the musical acts were gradually overshadowing all other acts (animal imitators, acrobats, human freaks, conjurors, etc.) The industry was more and more dominated by chains of theatres like Moss, and by music publishers, since selling sheet music was very profitable indeed—a real hit could sell over a million copies.
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