Burger King was the first to remove their adverting, followed by Mutua Madrileña and McDonald's.
After the 2006 Formula One season, the company declared the move of the sponsorship from Renault F1 to McLaren-Mercedes with Fernando Alonso.
The 2009 Madrid Masters (also known as the Mutua Madrileña Madrid Open for sponsorship reasons) is a tennis tournament played on outdoor clay courts.