Kevin Smith – The owner of the store, and a filmmaker and author whose films include Clerks, Chasing Amy and Red State, and whose books include My Boring-Ass Life.
After realizing it has been seven years to the day they "did it", Smith recounts how he first met his wife, Jennifer Schwalbach Smith.
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The book's content is from entries Smith has written about on said blog, from mundane daily activities to a series of writings detailing his friend and frequent featured actor Jason Mewes' heroin stuff.
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In addition, he mentions a humorous encounter Mewes had at a club during the shoot of Jay and Silent Bob Strike Back with Leonardo DiCaprio and Tobey Maguire, who had recently been cast as Spider-Man.
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