The show is sponsored by Kia Motors, giving it the official name KIA NBA Shootaround, and aired live from ESPN/ABC's Times Square Studios from 2003 to 2006.
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The KIA NBA Shootaround Pregame Show, the Toyota Halftime Show, and the Target Postgame Show are the studio shows that occur before, during, and after the NBA Friday Games.
So infused is the term into basketball's lexicon, in fact, that ESPN's NBA re-cap show is called NBA Shootaround.