A native of California, Riffenburgh was the Senior Writer and Director of Research for National Football League Properties in the eighties and early nineties.
There have been several American football video games based on NFL teams created for various consoles over the years, from 10-Yard Fight and the Tecmo Bowl series for the NES to the more well known Madden series that have been released annually since 1988.
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The Madden series is named after former coach and American football commentator John Madden.
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He spent five years with the National Football League Properties Inc., here he served as controller for the National Football League's marketing department.