NORML was founded in 1970 by Keith Stroup funded by $5,000 from the Playboy Foundation.
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Also in early 2009, when the Kellogg Company dropped its contract with Olympic swimmer Michael Phelps after pictures of him using a bong surfaced in the media, head members of NORML began boycotting Kellogg products and urging all members and supporters of NORML to boycott Kellogg, until the company reversed the decision.
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