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The brand was introduced in 2004 by Daniel Lubetzky and currently manufactures two lines of whole nut and fruit bars made from natural ingredients.
Skorman was also an executive at Bread & Circus, the Boston-based natural foods chain bought by Whole Foods in 1992 and is the author of the book Confessions of a Serial Entrepreneur, Why I Can't Stop Starting Over (Jossey-Bass, 2006).
The company's speedy growth caught the attention of Kraft Foods, which purchased the company for $268 million ($19.40 per share) in January 2000 as part of a strategy to expand its product line to natural foods.
Another factor accounting for the premium may have been that Kraft's purchase was part of a rush by large food manufacturers such as General Mills, PepsiCo and the Adolph Coors Company to snap up well-established natural foods companies such as Cascadian Farm, Mother's Oatmeal and Blue Moon Beer respectively.
Deborah Spungen, born into a Jewish family in Philadelphia, has been the owner of a natural foods store, a direct mail consultant, a member of the Philadelphia Crime and Elderly Coalition, and founded the Philadelphia chapter of Parents of Murdered Children.
Meanwhile, the Erewhon Natural Foods Market was founded in 1966 by Aveline and Michio Kushi, with an emphasis on organically-grown produce and macrobiotics.