Other manufacturers of major brands of cereal (including General Mills, Malt-O-Meal, Nabisco, Nestlé, Post Foods, and Quaker Oats) followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty.
The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929.
Shreddies were produced under the Nabisco name until the brand in Canada was purchased in 1993 by Post Cereals whose parent company in 1995 became Kraft General Foods which sold Post to Ralcorp in 2008 and is now Post Foods Canada Corp., a unit of Post Holdings, which was spun off from Ralcorp in 2012.
The Washington Post | Kraft Foods | New York Post | The Saturday Evening Post | The Huffington Post | post-punk | National Post | Whole Foods Market | Post Office Protocol | St. Louis Post-Dispatch | Australia Post | South China Morning Post | Canada Post | The Denver Post | Seattle Post-Intelligencer | Picture Post | General Post Office | General Foods | United States Post Office Department | post-rock | The Jerusalem Post | Smithfield Foods | Post-Soviet states | Deutsche Post | Post, Texas | Post Foods | Post | Pittsburgh Post-Gazette | Houston Post | Del Monte Foods |
He and his team have been responsible for building brands across a wide spectrum of marketing segments and clients such as General Mills, Procter & Gamble, Kodak, Campbell Soup, Gorton's of Gloucester, Post, Pfizer, and Beck's Brewery.
As of 2013, these five companies are members of the program: Campbell Soup Company, Diamond Foods, Post Foods, Société Bic, and The Dannon Company (the American division of Groupe Danone).
Mason Reese is a former child actor who appeared in numerous television commercials in the 1970s, particularly for Underwood Deviled Ham, Post Raisin Bran, and Dunkin' Donuts' Dunkin' Munchkins-brand "donut holes".