Negroponte called this "trading places," but his co-presenter (George Gilder), at an event organised by Northern Telecom called it the "Negroponte Switch" and that name stuck.
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In the 1980s Professor Nicholas Negroponte of the Media Lab at MIT originated the meme, that came to be known as the "Negroponte Switch".
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Cory Doctorow an author and also sometime Electronic Frontier Foundation activist has described the process of the switch as unwiring, which is also a move away from a global internetwork which in reality passes through many chokepoints where data may be controlled and inspected toward one which uses available bandwidth frugally by passing communications in a mesh and avoids chokepoints.
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Negroponte called this "trading places," but his co-presenter George Gilder at an event organized by Northern Telecom called it the "Negroponte Switch" and the name stuck.