The information–action ratio was a concept coined by cultural critic Neil Postman (1931–2003) in his work Amusing Ourselves to Death.
The result was the "Program for Inquiry, Involvement, and Independent Study" within New Rochelle High School.
Her 1994 documentary, Tuning in to Media: Literacy for the Information Age featured Neil Postman, Kathleen Tyner, David Considine, Barry Duncan and Robert Kubey.
Neil Postman, in the preface to Conscientious Objections, describes Baker as "like some fourth century citizen of Rome who is amused and intrigued by the Empire's collapse but who still cares enough to mock the stupidities that are hastening its end. He is, in my opinion, a precious national resource, and as long as he does not get his own television show, America will remain stronger than Russia." (1991, xii)
Neil Young | Neil Gaiman | Neil Armstrong | Neil Diamond | Neil Simon | Neil Finn | Neil Sedaka | Neil Smith | Neil Peart | Neil Morrissey | Vince Neil | Neil Patrick Harris | Neil Kinnock | Neil Jordan | Neil Armfield | Fred Neil | Neil Strauss | L. Neil Smith | Andrew Neil | Postman Pat | Neil Sheehan | Neil deGrasse Tyson | The Postman Always Rings Twice | Neil Postman | Neil MacGregor | Neil LaBute | Neil Hannon | Neil Bonnett | Cinnamon Girl (Neil Young song) | Christopher Neil |
Some proponents of the theory, or parts of the theory, include John Holt, John Taylor Gatto, Neil Postman, Paul Goodman, George Dennison, Richard Farson, and others.
Other scholars with work relevant to "medium theory" include Marshall McLuhan (1963, 1966, 1988) and Neil Postman (1985).