He was a journalist for JP RTV Velika Kladuša from 2001 to 2004 and a spokesperson for the Democratic People's Union from 2004 to 2006.
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In October 2011, Purić was appointed to a legislative committee mandated to facilitate implementation of the European Court of Human Rights decision in the case of Sejdić and Finci v. Bosnia and Herzegovina.
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He is an economist; the Bosnian parliamentary website indicates that he taught at Banja Luka College until 2009 and was pursuing a master's degree at the time of the 2010 election.