X-Nico

2 unusual facts about Net Promoter


Net Promoter

Daniel Schneider, Jon Krosnick, et al. found that out of four scales tested, the 11-point scale advocated by Reichheld had the lowest predictive validity of the scales tested.

"Net Promoter Score" is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix.



see also