Its target market were designers who need complete control over page layout and a similar user interface as desktop publishing applications.
Together with Clement Mok they founded NetObjects, Inc. in 1995 to market one of the first web site building tools, NetObjects Fusion, which also should rely on the SOLO framework.
In 1995 Samir Arora co-founded NetObjects, Inc. and together with a design and development team including David Kleinberg, Clement Mok and Sal Arora, created NetObjects Fusion, one of the first Web design products.