Its processing includes adding stock ticker symbols, indexing by keyword and category and converting diverse publisher materials and formats into the industry standard delivery format NewsML, an XML derivative.
NewsML is an XML standard developed by the IPTC to provide a media-independent, structural enveloping framework for multi-media news.
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NewsML-G2 acts as an envelope and organizer so that news providers can create single news items — text, photos, video or anything else — and bundle them into concise cohesive packages than can be automatically processed by web CMSs or newsroom systems.
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It was recently superseded by NewsML-G2, although IPTC plans to support this standards as NewsML 1.x indefinitely.