On April 6, 2012, Nigerian Entertainment Today reported that MTN Nigeria signed Davido to a N30 million deal, unveiling him as the face of MTN Pulse, a marketing campaign for Nigerian youths.
Also, the then-Bank Governor, Professor Chukwuma Soludo noted the weekly central bank auctions of foreign currency will gradually be phased out, and that the bank would "only intervene in the market as may be required to achieve defined policy objectives".
Due to his record setting performance at the Sports Festival, He was awarded 6 million naira ($39,000) by the Delta State Governor Emmanuel Uduaghan; 500,000 naira ($3250) for every gold medal won.
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