Nije da nije was produced by the Bosnia-based record label BN Music, marking the first time in 15 years that Stoja has released an album with a record label other than Grand Production.
•
The video was filmed in Svilajnac, Serbia on 1 October 2012 and released on 4 November 2012, 22 days after the songs debut.
Her tenth studio album entitled Nije da nije (It's Not That It's Not) was released on 6 May 2013 by the Bosnia-based label BN Music, marking the first time in 15 years that Stoja has released an album with a production company other than Grand Production.