Surendranath has directed about 3,500 television commercials in a span of about 35 years, including advertisements for Liril soap, Nirma Washing Detergent, Vimal Sarees Suiting, Sunsilk Shampoo, Fair & Lovely, Taj Tea, and Himani & Charagh Din.
Karsanbhai Patel, a well known entrepreneur and philanthropist of Gujarat, started Nirma as a one-man operation.
Resham plays the character of a girl-next-door living with her blind mother Nirma too features in one of the famous faces and plays the daughter of a mafia boss, who loses his life to Shaan's gun-toting adventures one day.
Nirma |
Karsanbhai Khodidas Patel (b. 1945, Ruppur, Mehsana, Gujarat) is an Indian industrialist, founder of the Rs. 2500 crore (USD 500 mn) Nirma group with major interests in detergents, soaps and cosmetics.