In March 2011, The Guardian reported that Ntrepid had won a $2.76 million contract for "online persona management" (commonly known as "sockpuppetry") operations from the U.S. military.
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The project is overseen by U.S. Central Command (Centcom), whose spokesman Commander Bill Speaks stated that the operation would be carried out in languages other than English, particularly Arabic, Farsi, and Urdu.
It was also referenced in 2011 by The Telegraph newspaper, as being the news website that first revealed a contract had been awarded to Ntrepid by United States Central Command as part of 'Operation Earnest Voice' intended to deploy operatives to create fake online personas abroad.
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