They are widely known for creating "Whyville" the online world for 9-15 year olds, which features "N.I.C.E."
James Mason Bower (born February 17, 1954 in Northampton, Massachusetts, USA) is an American neuroscientist and CEO and Chairman of the Board of Numedeon Inc., creator of the Whyville.
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Since 2002 he has held the position of Professor of Computational Biology at the University of Texas Health Science Center at San Antonio and the University of Texas at San Antonio Since 1999, Dr. Bower has been CEO and Chairman of the Board of Numedeon Inc, founders of Whyville.net Whyville.