Covering the suicide of Getúlio Vargas in August 1954, the magazine circulation reached 720,000 copies.
Assis Chateaubriand was founder and director of the then main press chain of Brazil, the Diários Associados: 34 newspapers, 36 radio stations, 18 television stations, one news agency, one weekly magazine (O Cruzeiro), one monthly magazine (A Cigarra) as well as many magazines for children.